There is a huge room for growth in the overall domestic kitchen equipment market. Enterprises need to strengthen quality management and innovation capabilities. They must not only pay attention to design, but also enhance product quality.
In recent years, with the upgrading of consumption, the domestic demand for kitchen utensils has increased significantly, and my country's overall kitchen industry has entered a golden period of development. However, since 2018, due to factors such as the downturn in the real estate market, the growth rate of the industry has temporarily slowed down and competition has intensified.
     At the launching ceremony of the overall kitchen industry quality brand promotion action recently, experts said that judging from the current market growth rate, the domestic overall kitchen equipment market has a very large room for growth. Enterprises need to strengthen quality management and innovation capabilities, and launch more products that meet consumer needs. High-quality products, we must not only pay attention to design, but also enhance product quality.
     It is understood that at present, my country's annual new housing is about 1 billion square meters, and the domestic overall kitchen equipment market has a market size of over 130 billion yuan, and it is still growing at a rate of 15% every year. In terms of exports, customs statistics show that in 2018, the export value of the kitchen equipment industry was 2.418 billion US dollars, a year-on-year increase of 5.44%. According to estimates, my country has a considerable amount of kitchen equipment, and the industry has broad prospects.
     As an important area of people's livelihood consumption, household kitchen equipment is not only a hot area of consumption, but also one of the areas that consumers pay most attention to and complain about. "To improve the brand quality of the overall kitchen, quality management must be strengthened." Wang Haidong, deputy director of the Quality Development Bureau of the State Administration for Market Regulation, said that unlike the general manufacturing industry, all the production and operation processes of the overall kitchen often pay more attention to design and individual needs, but Many companies spend more energy on marketing and less energy on manufacturing. The competition facing the industry in the future must be the competition of quality, and enterprises must strengthen quality management.
     Product quality is the fundamental guarantee for an enterprise's competitiveness. On this basis, it is necessary to develop products that better meet market demand. "Currently, the entire market is in a downward trend. In this case, the question that needs to be considered is what kind of products are suitable for the needs of Chinese consumers." After investigation, it was found that with the upgrading of consumption, high-end products with more than 4,000 to 5,000 yuan, The market share of high-end range hoods, stoves, and water heaters is increasing year by year. At the same time, some new products such as water purifiers and dishwashers that meet the new needs of consumers and have a low market share are welcomed by the market.
     Although the threshold of kitchen equipment is low, the market is very complicated. Due to the different catering cultures and the large differences in cooking methods between the East and the West, it is impossible for enterprises to dominate the world with one set of products. To understand how the Chinese cook in the kitchen, whether the operation and characteristics of the kitchen equipment are in line with the oriental figure, it is necessary to solve the quality problem from the forefront of design and user experience.